Ticket Marketing for One-time Events

Find Local Partners

Partners in surrounding areas can help boost ticket sales to your event. Don’t just stop at having these partners selling your tickets at their locations. Rather, go one step further by incorporating them into your marketing strategy for your event. You could do this by publicizing your partners and offering discounts to those who purchase tickets from them.

When choosing the right partners, it helps to go with establishments that are most related to the theme behind your event. This is great for getting online leads and ticket sales prior to the show and later your leads can be re-marketed to convert into buyers. All of this, coupled with inspirational marketing and sales copy could double your ticket sales very quickly.

Marketing Copy & Value Proposition

This is an industry with mixed genre interest, countless shows and endless noise, so it’s important to provide a very strong value proposition with marketing copy and promises you can deliver.

You have to identify your audience and place yourself in their shoes. Why would someone want to go to your show? What value will your show provide vs another show they plan to spend their money on? If you know your audience, you can truly hone in on their touch points. If you can deliver what you promise in your promotions and have an actionable ticket page, it will help you keep their attention, especially the attention of the millennial’s.

If you begin your promotions early enough and use proper tracking, you can reach the same exact audience who visited your promotion previously. These are people who showed an interest in your promotion already, but they might have been distracted during their visit. It could have been while they were reading or even worse, checking out. You can record these actions and later send a tailored message depending on where and when they exit a website page.

Start a Contest or Challenge

Contests can be a great way to create buzz and draw attention to your event. An important step to take note of is to make sure it remains relative to the event. This is done by offering a prize or reward to a few winners. To enter the contest, they have to perform a ridiculously easy task with their social media accounts. An example of a good reward is free or discounted tickets. The more people partake in and share info on this contest, the more popular your upcoming event becomes.

Talk About Your Event in Your Local Online Communities

Forums such as those offered by sites like Reddit can be a great place to market your event. People incorrectly assume that once you market on these sites, the community will remove what you submit. Fortunately, all you need to do is to make sure that your post doesn’t sound too much like a sales pitch and it remains relevant.